Troy Smith

I break down the strategies behind successful creators, streamers and YouTube channels, then show how those lessons can help you make better decisions about your content. You’ll learn about channel positioning, video ideas, formats, packaging, retention, community building and publishing consistently. This channel is for anyone serious about YouTube, whether you’re finding a direction for a new channel, growing an existing audience or building a business around your content. I’ve helped channels generate more than 300 million long-form views through strategy, content development, packaging, scripting and audience analysis. Clients have included Business Basics, Deconstructed, The Space Race and Refined Living. My background in engineering, software and project management shapes my practical, systems-driven approach. If you want help developing your strategy, deciding what to create or finding your next stage of growth, learn more about working with me below.