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About
Hey, I’m Chris Marrano. I’ve spent the last 15 years in the trenches of digital marketing—starting on Madison Avenue-style agency floors at Mullen (Boston) working with brands like Match.com and LendingTree, then going client-side at Harvard Business School before launching Blue Water Marketing, an eCom growth agency that helps Shopify brands scale from 7 to 8+ figures. We do this by combining Meta Ads, Google Ads, Klaviyo, and content at scale with deep financial visibility (think MER, aMER, CAC, and contribution margin). We don't just run ads—we integrate into your brand’s systems and decision-making so growth isn’t just fast—it’s profitable. If you're a DTC founder looking to: ✅ Turn creative chaos into profitable customer acquisition ✅ Build predictable growth systems backed by numbers ✅ Actually understand what's driving your MER
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