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About
I’m a strategist who’s worked in social media, PR and events for the past 11+ years. But really, YouTube raised me, and I spend an unhealthy amount of time online picking apart how things work. I was Head of Social Media for Ali Abdaal, in the first 10 people he hired for his team. Since then, I’ve had the chance to work with other incredible creators like Ramit Sethi, Tim Armoo, Rupy Aujla (Doctor’s Kitchen), Jeff Su, and more. I really love socials and the opportunities it gives the everyday person. And I don’t believe that it should be hard to learn how to use it to your advantage. I’m also a big advocate for forging your own path - I’ve quit my job twice, never went to university, lived in many different countries, tried my hand at streaming full time, built a business around my life and made it my mission to help people tell important stories. So you’ll get a different perspective from me on how to move through the world.
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