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About
I'm a Creative Director (exTypeform) turned Creator. This channel is for brands and entrepreneurs that want to think and engage like creators. ✨ After 15 years in advertising (Calvin Klein, Pull&Bear, Microsoft.. ) and tech (Typeform, Hotjar, VideoAsk) I realized traditional advertising techniques and creatives are obsolete. Creators have changed the rules of the game, and that's why your paid ads are less effective (and expensive) than they used to. SUBSCRIBE to figure out how creators do it, and make your brand more engaging.
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