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How you communicate determines success. Conventional persuasion isn't working anymore. It pushes people away. This channel explores why this is true and how to, instead, help people begin to convince themselves to change. Getting people curious is the first step to earning attention and conversation. Persuasion pushes. Curiosity pulls. The rest is allowing people to discover their own reasons to explore themselves -- with you as their guide. This eliminates the need to persuade. Let's explore together :)
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