Joe Pye

As the Head of Social Media, I lead and support a creative team, driving our strategic vision and managing all of Rick Shiels' social media channels. My key responsibilities include social media strategy, platform management and content ideation and creation. In this role, I am dedicated to shaping Rick Shiels’ online identity, building a vibrant community, and expanding his digital footprint, all while consistently reaching millions of people and achieving revenue targets.

I managed social media pages for YouTube creators, these included Jesser, Life of Tom and TmarTn, creating short-form content for Facebook, TikTok, Instagram, and YouTube. For TmarTn, I edited his long-form YouTube videos into daily Facebook posts, helping grow his page from 10K to 400K followers and achieving over 300M views in less than two years. I also produced YouTube Shorts and insta reels to boost engagement across platforms and support overall content strategy.

I worked as a Producer for YouTube creator Simon Wilson, overseeing video concept development, research, brand growth, and business strategy. I managed production logistics, scheduling, budgeting, location scouting, video editing, and social media. I also coordinated with collaborators, ensured timely content delivery, optimized videos for performance, and supported audience engagement and analytics tracking.

I worked as a Video Editor for The Yogscast, primarily editing content for their Games Night and Civilization channels, as well as contributing to their main channel. I handled the full post-production process using Adobe Premiere Pro, After Effects, and Photoshop—editing, color grading, audio mixing, and motion graphics. I also managed titling, scheduling, and thumbnail ideation to maximize engagement and reach.