Rowan MacDonald

Experienced scriptwriter turned strategist, having worked for well-known YouTube experts such as George Blackman and Paddy Galloway, as well as big creators. 25M+ views across all educational video content. My goal is to position you as a thought leader - uncovering the most exciting, valuable ideas you have to share, and packaging them to be deeply relevant to a wide audience. That’s how you stand out, grow fast and build your unique brand. I take a data-driven approach to understanding your audience’s problems and goals, so we can make more and more targeted videos together, until we hit a nerve and create a huge outlier video. YouTube is a competition and the best videos are exponentially rewarded. So I don’t copy other channel outliers - they have different brands and audiences. Besides, you can’t stand out by copying others - how can you inspire people to follow without being a leader? I'm passionate about creating content that helps people - not just by teaching them something new, but by inspiring them to adopt more rational, empowering beliefs. I work alongside my business partner, which means you'll be getting twice the perspective and feedback on each project.