Preston Danford

Developed and produced video campaigns for brand activations at SXSW, the Super Bowl, CES and the LPGA, generating 700,000+ views with a 5.6% click-through rate Scaled IRCODE’s YouTube channel by ~1400% through strategic use of Shorts, long-form interviews, and branded content Directed and filmed interviews with industry thought leaders at SXSW, CES, and the Super Bowl to produce cross-platform content that supported brand growth and campaign execution

Managed a team of 3 international video editors to coordinate 25+ shoots with educational leaders across 15+ states, ensuring high production quality and timely delivery for platforms including YouTube, Facebook, Instagram, and TikTok. Led weekly team meetings to plan shoots in Florida, California, New York, Chicago, and other major cities. Produced 50+ animated videos using Premiere, OBS and Adobe After Effects, enhancing client content with VFX that significantly boosted viewer retention.

Lead videographer, video editor, and social media content creator for e-commerce brand producing product videos for eyewear companies such as Oakley, Ray-Ban, Maui Jim and Nike. Produced 150+ videos for both short-form social media and long-form web content. Utilized custom graphics templates and text animations in After Effects for 100+ videos, enhancing brand consistency and reducing editing time by ~30%.

Delivered 100% on-time final project renders, including IMFs, VAMs, and TIFF sequences, to major distributors such as Hulu, Netflix, HBO, and CBS. Executed color tracing for remote projects nationwide, applying CDLs, EDLs, and timeline corrections to achieve precise color consistency Utilized DaVinci Resolve to re-conform network projects into a wide array of codecs— including MOV, H264, DNxHD, MXF, TIFF, and DPX—enabling seamless usage for various distribution channels.

Oversaw light rigging, camera setup, audio capture, and editing for projects with major commercial brands such as Cisco, Seagate, and the Monterey Bay Aquarium. Supported strategy, scriptwriting, and execution on projects for billion-dollar Bay Area clients. Edited client projects using Premiere, After Effects, Audition, DaVinci Resolve, and other industry-standard tools, delivering polished content with zero missed deadlines and meeting client expectations for quality and turnaround time.