Laurence

Worked across original YouTube and social entertainment formats as a Creative Producer and Director of Photography. My responsibilities included developing concepts and rounds, planning and operating multi-camera setups, directing crew and talent, managing visual coverage and working with editors on pacing, dynamic intros and social clips. I also contributed to thumbnail, title and channel-packaging decisions across Wall’s own content and commissioned productions.

Led YouTube production and channel development across concepts, shoot structure, multi-camera coverage, edit pacing, dynamic intros, thumbnails, SEO, publishing and short-form distribution. Helped grow the YouTube channel from launch to more than 100,000 subscribers in under nine months, alongside significant growth across TikTok, Instagram and Facebook without a paid media budget.

Co-founded a digital production and channel management company working with UK creators across YouTube and social entertainment. I lead projects from concept to delivery, including format development, research, pre-production, shoot planning, multi-camera filming, talent direction, edit feedback, thumbnails, titles, publishing and performance reviews. My work focuses on developing repeatable formats, improving content quality and helping creators build consistent channels.