Aaron

Led the transition from a duo project to full-scale media operation, overseeing production, branding, and team growth. Built lead generation funnels and used A/B testing on video-to-landing-page conversion across 500+ videos to improve the viewer-to-customer journey.

Motion designer for the biggest media company on YouTube.

Directed YouTube channel strategy and creative execution across a portfolio of channels, balancing brand alignment, retention, and revenue targets. Built end-to-end content workflows, recruited and trained creative staff, and used analytics to improve pacing, storytelling, and packaging for organic reach and engagement.

Led digital transformation and rebranding for a legacy travel agency, moving the business from manual, offline processes to automated, cloud-based workflows. Built digital marketing funnels and remote-first service delivery systems to create measurable online lead generation and increase booking capacity by 100-300%.

Building and scaling content channels to maximize brand outreach, translate complex financial concepts into compelling content, and capture high-intent leads.