Eli Ferres

Managed the entire creative process of hundreds of videos for YouTube and Twitch partners, generating 150M+ views, while maintaining strong relationships with ProGuides partners.

Developed and executed a market-dominating content strategy for YouTube and IG across 8 organic channels, growing subscribers and followers from 20,000 to over 4 million. Led a team of 50+ contractors, overseeing content production, SEO, and publication, achieving a 4/1 positive conversion-to-cost ratio. Drove organic views from 500,000 to over 1 billion, adding 10M MAU to ProGuides, and helped establish it as the leading educational gaming channel on mainstream social media.

Led the shift to short-form video content, driving a 1000% increase in views and conversions, and boosting Aim Lab’s monthly active users from 5 million to over 20 million. Generated 200 million views from scratch for new video content and collaborated across departments to bring Aim Lab’s brand vision to life on social media.