Joshua Wethington

As the Spotify YouTube Lead I oversaw the strategy, growth, and day-to-day management of our YouTube channel. This involved optimizing content, engaging with our audience, analyzing performance metrics, and collaborating with cross-functional teams to ensure our YouTube content aligns with overall organic content strategy and brand goals.

I oversaw content strategy across key video distribution channels (Salesforce+ and YouTube). I worked with cross-functional partners to manage content development, paid promotion and packaging of video content and owned channels to drive viewership engagement and upper funnel awareness of the Salesforce brand and products.