Bala kumaran

Manage Digital Newscasts from start to finish, overseeing both editorial content of the news and the News Production. Collaborated with the News director, reporters and anchors and supervised the overall content and flow of news distribution. Created numerous special news Stories both Editorial and Advertorial in Greater Toronto Area focussing mainly on South Asian Community.

Developed Production plan & promotional strategies for the launch and functioning of Viewfinder Channel (VFC) on YT and FB. Interviewed Movie Directors and crew during Movie Premieres at Toronto International Film Festival Creative Producer for “1by2 with Dilani”, popular talk show interviewing South Asian artists from around the world, for Indian media conglomerate Raaga.com

Handled clients across multiple verticals such as Movie promotions, Celebrity Management, Record Label, YT Content Creation,Content Acquisition & Live webcasts Recognised for Innovation at FB Entertainment Summit for producing the first ever 360 degree Video for Movie Promotions Produced over 3000 mins of Video Content including Web series, Digital shorts & Live webcasts Successfully produced the 1st ever south Indian film crew live webcast at the Facebook HQ

Proposed & kick started the News channel’s Social Media presence & converted the website & YouTube channel as a source of revenue. Produced numerous Video campaigns during Elections including Live Webcasts with Politicians. Directly managed all web development efforts & significantly increased quality lead conversions from all sources including: SEO, SEM, display advertising & email marketing. Used Google Analytics to measure effectiveness & prepared daily, weekly, monthly & quarterly report