Andrew Metcalf

Pioneered the launch of a production studio, leading all aspects of the process including branding, project management, studio buildout, and scheduling. Resulted in the establishment of a fully operational and efficient creative workspace, enhancing the company's capabilities and offerings.

Developed creative assets for co-op marketing initiatives with renowned brands and partners such as Nike, Adidas, Amazon, Brooks Running, New Balance, and others, effectively representing Zappos' brand identity in collaborative efforts.

Produced and created video material for ABEO advertising campaign, boosting CTR by 33% versus static images. Transitioned homepage and product pages to video, cutting bounce rate by 30% and boosting average engagement by 30%. Provided art direction and video production for The Walking Co fall catalog generating $491K in matched-back revenue over 63 days, achieving a ROAS of 7.56, surpassing Google ads by 45%.

Collaborated closely with the executive team to develop a compelling and consistent brand voice across all marketing channels Directed creative, art, and video production for both physical and digital marketing campaigns in collaboration with internal teams and external marketing agencies.