Tanner Roff

As a User-Generated Content (UGC) creator for this multi-million dollar e-commerce company, I am responsible for creating and editing various content pieces to promote their products. I am able to highlight the brand's offerings and engage with their audience. My role is essential in building trust and loyalty with the company's customer base while driving sales and increasing brand awareness.

As a User-Generated Content (UGC) creator for a multi-million dollar e-commerce company, I am responsible for creating and editing various content pieces to promote their products. I am able to highlight the brand's offerings and engage with their audience. My role is essential in building trust and loyalty with the company's customer base while driving sales and increasing brand awareness.

I was responsible for managing this 8-figure companies social presence creating and curating short form content, as well as managing stories and posts on the account. I oversee the overall content strategy and ensure that all content aligns with the company's brand and goals. Additionally, as a lead editor, I am responsible for selecting & editing the work ensuring that all content is of high quality and meets the company's standards.

In my role as a short form content consultant, I collaborated with two influential IG reel accounts, total boasting a staggering 10 million followers, (@Meme.IG & @Hoest) - to optimize the performance of a paid ad for a creative artist. By analyzing audience demographics and tailoring the ad content to suit the preferences of the partnered accounts' followers, we achieved exceptional results, witnessing a surge in engagement for the artist.