Andy Fogarty

• Lead editor for all Youtube, Facebook, and Instagram content. Lead videographer/editor for all premium video course content • managed, directed, and created video campaigns, strategy, and production remotely with a global team. • Created and led the video content strategy for all social media channels resulting in over 38,000,000 views and a 17% increase in product sales.

Strategized, filmed, and edited, weekly instructional videos to improve sales and brand loyalty with specific subsets of King's market. With a heavy focus on building the brand's Youtube channel. Worked directly with the Director of Marketing and Advertising.

In this role, I was the lead of all things video production. I worked directly with the CEO and Ad Buying Team to ideate, storyboard, create thumbnails, direct filming, and edit engaging video ads every week. Tracking video performance and using it to guide continual improvement in video retention, CTR, and engagement.