Brelan BUTLER

[Contracts and project file proof available upon request.] I’m a digital strategist, producer, video editor, and YouTube specialist focused on helping sports, entertainment, and personality-driven brands grow. My work spans YouTube strategy, long-form and short-form editing, thumbnail design and direction, titles and packaging, audience development, analytics, and content systems. I’ve worked across professional sports, athlete-led podcasts, interview shows, and high-volume social content. My approach combines creative instincts with performance data, using CTR, retention, impressions, viewer behavior, and platform trends to understand what works and why. Beyond individual videos, I build repeatable systems that help teams improve, including thumbnail templates, packaging strategies, publishing workflows, creative direction, and training editors and designers. My goal is simple: make great content easier to discover, more compelling to click, and worth watching.