Em Corbi

Led channel strategy and end-to-end production of documentary-style content, including editing long-form videos (1–2 hours), creating high-performing thumbnails, and producing shorts for TikTok, Reels, and YouTube Shorts. Ran A/B/C tests to optimize content performance and managed video uploads. Leveraged data-driven insights to launch new series, increase posting frequency, and expand cross-platform reach.

Strategised and executed roadmaps for three new EdTech products for The Break Platform and Patricia Bright, led cross-functional prioritisation efforts with stakeholders from C-suite to all internal and external teams, and optimised content creation and product workflows.

Empowered 18 female-led start-ups with social media and marketing strategies to boost brand presence and lead generation. Organized 12 micro-networking events for Gen-Z and POC women, providing education on media planning and execution. Conducted audits of websites and social media platforms, improving UX, UI, and branding to enhance recognition and engagement for socially conscious small businesses.