Lance Sanchez

I’m a Los Angeles–based YouTube production manager and creative director with over a decade of hands-on experience in digital storytelling. My work spans 10B+ views across a wide range of formats — from viral challenges and high-retention vlogs to cinematic narratives and branded content. I started my career in New York at 16, learning the mechanics of online attention through streetwear resale and Instagram culture. After moving to California in 2017, I immersed myself in camera work, editing, and creator collaboration — eventually working with early viral collectives like Hype House and Sway House. In 2020, I joined AMP Studios under Brent Rivera, where I spent five years leading production across top-performing channels. My focus has always been retention-first content — structuring videos for emotional pacing, audience hold, and long-term engagement. I specialize in building formats from scratch, managing crews, optimizing for performance, and keeping creators aligned with their voice as they scale. Every project I touch is shaped by a mix of instinct, discipline, and technical execution. I believe in making content that not only gets watched — but remembered.