Mykal Williams

Serve as Producer for Johnny2Casual, overseeing topic ideation, research, thumbnail creation, metadata, and publishing workflows to support consistent channel output • Design thumbnails optimized for click-through rate • Manage end-to-end YouTube production pipelines • Provide YouTube growth support through channel management, performance analysis and content planning • Deliver full-service YouTube production solutions tailored to creator and brand goals

• Collaborating with Johnny2Cellos, a prominent YouTube creator specializing in video essays on animated TV shows. Responsible for editing engaging and high-quality content for a channel with over 600,000 subscribers, ensuring storytelling aligns with the creator's unique style and audience expectations. • Editing engaging long-form and short-form video content for HarryFromEnds, contributing to his cartoon-focused channel with over 8 million views.

• Writing engaging scripts and collaborating on creative concepts for The Roundtable, a YouTube channel with over 530 million views and 1.2 million subscribers--focusing on animated show analysis and discussions. • Crafting interactive storyline for a pachinko game featured on an anime-themed food truck, seamlessly blending character-driven narratives with mini-game mechanics.

• Led social media strategy, content creation, and organic social campaigns — across Meta, YouTube, Twitter, and TikTok • Owned collaborations with influencers

• Managed pre-production pipeline for Emmy award-winning series, Hamster & Gretel — interfacing with six departments • Owned the breaking down and managing of design lists • Led shipping materials for third-party overseas animation studios, owning all relevant communications • Corresponded with Legal team and Standards & Practices to clear design and story approvals

• Co-managed pre-production and cross-functional collaboration for Fox animated show, Bless the Harts — interfacing with three departments • Managed revision compilations and the exporting of materials across teams • Owned full design list breakdowns

• Led live streams for major Facebook gaming page, Gamology - The Best of Gaming (5m+ followers) • Spearheaded channel-wide live coverage of major international gaming conference, E3 • Created content focused on gaming culture for brand YouTube channel (1m+ subscribers)

• Led social media strategy, content creation, and organic social campaigns — across Meta, YouTube, Twitter, and TikTok • Spearheaded crowdfunding for an original co-written anime pilot, leveraging social media campaign to raise $65,000 (137% of fundraising goal) • Owned collaborations with influencers and enterprise brands such as Sega, Crunchyroll, and Wayforward • Led copywriting for email newsletter campaigns & Meta Ads regarding upcoming events and sales promotions

• Spearheaded data analysis and reporting for audience growth, engagement, and cross-platform integration for global Mattel brand accounts and partner campaigns – Barbie, Minecraft, Hot Wheels, and Thomas & Friends • Led video metadata optimization and uploading for Mattel brands and official partners • Owned community management across global channels, copywriting in respective brands’ tone of voice

• Led content strategy and creation for animation-focused YouTube channel • Owned brand deal and sponsorship acquisitions expanding channel’s audience and revenue • Spearheaded management of channel tie-in merch store • Led cross-platform promotional strategies, content creation, and social media management for Meta and Twitter

• Created remixed video game soundtrack pieces for popular gaming YouTube Channel • Led mixing and mastering for featured songs • Co-led commentary for YouTube videos

• Wrote opinion pieces on current events in the video game industry for gaming news site • Spearheaded editorial needs for co-writers' articles • Led YouTube metadata optimization and uploading