Rad Again Media

Designed packaging, die-cut mock-ups, and brand catalogs, ensuring cohesive brand representation across all materials in collaboration with marketing teams. Worked with photographers on environmental shots, managing color correction, outlining, video production, and photo retouching for high-quality content. Created banners, giveaways, and campaigns for clients like the Cleveland Guardians, Blue Jackets, and Cavaliers. Developed media materials for retail locations to enhance brand visibility.

Spearheaded creative direction for major campaigns across digital, print, and social platforms, increasing brand visibility and engagement by 300%. Led a team of 12 designers, copywriters, and marketers to deliver cohesive eCommerce experiences. Collaborated with clients to build long-term partnerships, increasing client retention by 70%. Helped grow a startup into a multi-million dollar organization. Conducted market research and competitor analysis to inform design and stay ahead of trends.

Led the creation, execution, and optimization of multi-channel marketing campaigns, including Programmatic Display, META ads, YouTube, Direct Mail, and Landing Pages. Collaborated with data teams to analyze performance and adjust strategies based on real-time insights. Managed the QC process, ensuring all creative met high-quality standards. Maintained brand consistency while pushing for innovation to engage audiences in fresh, exciting ways.