Michael

Managed the entire operation of the channel, ranging from strategy (topic selection, packaging preparation) to production (writing scripts, coordinating editors, quality assurance) and sponsorship outreach. Channel outcomes improved drastically - monthly revenue moved from 1.5K to 11K USD. Videos now easily achieve 150K views or more over the first 28D period, compared to 30 - 50K before management change. The subscriber count grew from 180K to 230K in the same period.

Researched pre-selected finance, crime and economics topics and drafted retention optimizing scripts with multiple intro variants.

Developed and executed the end-to-end strategic direction of the channel, including data-driven topic selection, content positioning, and high-impact packaging. Guided the channel’s editorial focus, optimized audience targeting, and set the overall growth strategy while overseeing quality and brand consistency.