Samantha

Led brand strategy, brand positioning, naming, visual identity, and market research for Google product startups with $1M year-one projections. Collaborated with global, multidisciplinary teams. Drove a new strategy for multiple IBM B2B social media channels: Cloud, Security, Data, and Artificial Intelligence. Collaborated with analysis, copy, design, and IBM design and social media teams. External and internal marketing for Google for Startups, Google Chrome, and YouTube YMEA.

Supported a $1.5B capital campaign through art direction, design and strategy for social media, animation, video, and augmented reality. Communicated on the university's flagship social media accounts with over 30,000 students, their families, faculty, staff, and community members across two campuses. Led my team in directing authentic, welcoming social media content created with and by minority students and historically underrepresented organizations.

Organically increased YouTube shares by 1,079% and subscribers by 11,000+ in one year by creating engaging video and animation in addition to improving SEO and content strategy. Regularly provided video to the Associated Press for local and national news outlets. Ran a live feature with Animal Planet. Drove millions in donations through video campaigns. Raised tens of thousands for global conservation organizations, including two projects funded by the National Geographic Society.

Pro bono: Leading the brand strategy, positioning, visual identity, and market research for New Mexico Environmental Law Center to improve the alignment of the brand with its mission. Created digital ads, illustrations, and animations for RealSelf, a healthcare marketplace, contributing to the views of millions of consumers and over 30,000 doctors and providers. Animated for Hallmark Cards retail products and B2B marketing.