Willow Haynes (clo)

I was lucky enough to join Insanity right at the very beginning. I spearheaded the viral writing style that's now used across hundreds of true crime channels, and helped grow Insanity from nothing, to 2 million subscribers in just 2 years. As the channel grew, I was able to assemble and manage a team of writers. Working closely with them, passing on my experience, and creating some of the best true crime content on the internet.

I worked with List25 to take their content to the next level. I consulted on every level, and brainstormed a complete overhaul to their content packaging. Optimising the presentation, thumbnails, scripts, and editing, resulting in the release of some of their most popular and high-ROI videos to date.

After being recommended to Daniel by a previous client of mine, I was brought on as his lead scriptwriter, tasked with growing his personal brand with short AND long form content across multiple platforms. I was able to adapt to his writing style almost immediately, working with him personally and autonomously to create high-retention, high-conversion content that helped solidify his brand and promote his businesses.