Aditi Khandelwal

As a content strategist, I bring a wealth of experience in crafting engaging videos that resonate with audiences. With expertise in scriptwriting, video shooting, and editing, I'm practically a one-person production house! In the span of 10 months, I achieved significant milestones for the Groww Plus brand, notably elevating the YouTube channel's subscriber count from 35,000 to an impressive 100,000. Simultaneously, I spearheaded the rapid growth of the Groww Plus Instagram page, taking it from 5,000 to 100,000 followers in just four months, maintaining an exceptional engagement rate of approximately 15%. My impact extended to the Groww Mutual Fund YouTube channel, where I orchestrated a remarkable growth trajectory. With strategic content creation, the channel garnered 2.5 million views and an impressive 18 million impressions. In a mere two months, subscriber numbers surged by 20,000, a testament to the effectiveness of my data-driven approaches. Key to these achievements was my skillful use of social media and analytics to drive cross-platform growth. Leading a diverse team of 12, including freelancers and internal staff, I effectively aligned efforts to meet our goals. I played a pivotal role in training editors and writers, ensuring the creation of engaging content tailored for social media, a significant factor in our success.