Jansen Baier

Profiled upcoming musician and short-form content creator, Landon Adler. Known as Ladler online, the creator dropped out of college on the tailwinds of TikTok success with ambitions of a music career.

Wrote articles about the news industry, explored topics such as newspaper deserts and journalistic objectivity, and worked closely with editors to create profound and relevant stories expanding MediaFile's industry section, such as a Q+A piece with TED Talks' Science Curator David Biello.

Edited and created over 30 promotional and informational videos including event highlights, participant testimonials, recruitment videos, and explanatory videos on the lab, its research, and its goals. Produced four lab recruitment fliers, created over 20 posts and captions for social media, designed and implemented edits for BMBH web pages, and made an award-winning research poster design, all to help professionalize the lab’s media aesthetic.

Researched scientific topics and papers, interviewed relevant scientists and background sources, and synthesized complex scientific ideas, successfully publishing 7 relevant and understandable scientific articles on deadline over a 4 month period.

Co-hosted, edited, and recorded personal essay-style interludes on multiple podcasts, efficiently turning a raw audio file into a completed podcast and podcast highlight clips, with a recorded voiceover introduction, outro, and layered music. Researched potential guests, helped write questions, and created short promotional videos for existing podcast episodes.

Helped create a marketing plan and budget utilizing over 15 original posts, promoted posts, a coherent media aesthetic, and an updated and revamped website and Link Tree, which, over a three-month period, resulted in a 165% increase in FB post reach, a 70% increase in FB engagement, and a 300% increase in IG engagement. Designed an explanatory one-pager to distribute to potential clients, designed a 1⁄2-page newspaper ad, and assisted with contract writing and employee recruitment.