Lauren Brenner

Develops Programming Strategy for People Inc.'s YouTube Channels

Led the social creative vision for a diverse portfolio of Disney Branded Television IP, overseeing the end-to-end strategy and execution of YouTube-optimized content.

At Well Said Media, we draw on our 25+ years of combined experience successfully growing many of the biggest creators and brands in the world to equip you with best-in-class content strategy plans that replace guesswork with proven frameworks, leading to guaranteed quality and performance.

Advanced the Creator Team’s strategic contributions to Spotter’s primary business lines. • Consistently maintained a 100% satisfaction score for all content strategy offerings • Managed relationships with a $50M+ portfolio of YouTube creators across multiple categories, including Jordan Matter, Aphmau, and Futcrunch • Designed test-and-learn programs for YouTube ad settings and dubbing that grew average ROI per creator by 25% and 80%, respectively, in under six months

Led the division charged with developing Spotify’s global content strategies to guide emerging formats. • Increased the total share of platform consumption driven by podcast, video, and live audio creators tenfold • Produced off-platform creator tiers and segmentations to guide partner acquisition initiatives • Oversaw content strategy for top-tier creators and media outlets, such as Emma Chamberlain, Bad Robot, and DC Comics

Oversaw Condé Nast’s content strategies to scale video across regions, markets, platforms, and verticals. • Grew >10 small YouTube channels (0 - 300K subscribers) into top performers (1M - 5M+ subscribers). Marquee brands included Bon Appétit and Wired. • Developed high performing, integration-friendly video formats, such as Gourmet Makes and Open Door. Increased video revenue by 200% • Crafted and implemented company-wide best practices for social and live video.