Abby Walker

-Developed 20-30 minute scripts for the “100 days” animated series, using trending content pulled from analytics. These often saw 1M+ views per video. -Mapped out detailed scenes and character moments for the animation team to easily execute. -Used Hooks and fast cuts to align to the standards that kept high viewer retention.

-Wrote 3-5 minute scripts for animated series that were fully fleshed out using YouTube Studio data and analytics for scripts based on trends and outliers within the space. -Developed scenes and character beats that matched each script’s tone, making sure to stay on brand while also using powerful hooks and strategies to keep viewer retention.

-Identify trends across multiple platforms to create high-performing ideas and series. -Supported rapid channel expansion from 6M to 42M subscribers. -Collaborated with planning team to implement content strategies focused on viewer retention and engagement. Utilizing tools such as, VidIQ, Viewstats, and YouTube Studio. -Maintained and executed detailed workflows, ensuring consistent output and on-time delivery.