Sabrina Davidson

Started by producing Meta-optimized content before transitioning to video production for the Davidsbeenhere secondary YouTube channel. Simultaneously created short-form content for social media platforms, including developing narratives from existing footage, writing voice-over scripts, editing engaging introductions, and optimizing videos for audience retention and platform performance while maintaining a consistent brand voice across digital channels.

Managed strategic partnerships for ergonomic furniture brand Sleekform, securing collaborations with influencers, UGC creators, healthcare professionals, and corporate wellness platforms. Led outreach that brought products into clinics for educational demonstrations and negotiated high-value partnerships, including with Forma, expanding employee wellness offerings, increasing brand exposure, and creating new revenue opportunities.

Created high-performing short-form content for multiple creators by repurposing long-form YouTube videos into platform-optimized social content. Stayed ahead of evolving trends, analyzed performance data to refine strategy, and built and managed a small editing team to support client growth. Collaborated with creators including Davidsbeenhere, Chopstick Travel, Abroad and Hungry, and Dots on a Map.

Helped grow an international food and travel brand to 2M+ followers across multiple platforms. Managed end-to-end video productions from planning to post-production, coordinated partnerships with global brands including Netflix, TripAdvisor, and the PyeongChang 2018 Winter Olympics, executed sponsored marketing campaigns, and leveraged audience insights and analytics to optimize content performance and engagement.

Built and scaled a food and travel brand to 45.8K+ followers and 7.5M+ video views. Develop and execute cross-platform social media strategies, manage editorial calendars, travel logistics, content production, editing, and publishing. Analyze performance to optimize growth, secure brand and tourism partnerships, and oversee marketing, business operations, and brand expansion.