Emil Ganjalyan

Led the development of video scripts and visual concepts within the gaming sector, focusing on industry analysis, narrative design, and audience engagement strategy. Directed the creative process from research (English, Chinese, Japanese sources) to final content delivery, including scripting, editorial structure, visual rhythm, and tone. Ensured depth of content while maintaining clarity and accessibility across platforms.

Led the development of original editorial formats and in-depth content focused on lore, mythology, and cultural-historical references within Genshin Impact. Authored analytical materials, thematic articles, and gameplay guides, integrating narrative research with audience engagement strategy. Conducted structured analysis of primary sources, in-game texts, and developer commentary across six languages (EN, CN, JP, FR, IT, FA).

Led the end-to-end development of scripts and branded video content, overseeing narrative structure, stylistic consistency, and adaptation across platforms (YouTube, Boosty, Telegram). Managed the research and creative process, working with multilingual sources (English, French, German) including archival materials, interviews, and official records. Ensured factual integrity, coordinated with creators during concept development and revisions.