Ali

Creating high converting short form video content for social media, tailored for virality and brand growth. Focused on reels, TikToks, and YouTube Shorts with fast-paced editing and strong hooks.

Edited long-form YouTube recaps for Dragons’ Den, focusing on pacing, storytelling, and audience retention. Delivered polished, engaging content aligned with the channel’s style and tone.

Developed a full rebrand for an online coaching business, including logo, brand voice, social templates, and website design direction. Created a professional, cohesive brand look for marketing and digital products.

Worked with startups through sector4media and youtubers to create thumbails and videos aligned with brand identity, audience psychology, and industry positioning. Delivered full branding packages including colour palettes, typography, and usage guidelines.

Edited reels, TikToks, and YouTube Shorts for creators and e-commerce brands. Focused on attention grabbing intros, strong pacing, viral hooks, and platform native formatting.

I was responsible for editing high impact, story-driven content across YouTube and educational platforms. I worked closely with the creative team to produce long-form videos that aligned with the brand’s high-performance aesthetic and messaging.

Part of a distributed design team delivering logos and mini brand kits for clients across tech, fashion, and wellness. Specialized in minimal, scalable logos that worked across print, digital, and physical applications.