Winton Foulds

Created various packaging designs for each release of the Smosh channels, while also creating custom show packages on new formats and bespoke graphics for special ideas on tentpole videos. In addition, also helped ideate, create, or coordinate merch designs.

Creating thumbnails across React's various channels among a team of elite designers. Working in a high volume environment meant deadlines and quality had to be met in tandem on the daily to ensure a consistent cadence and performance!

Identify audiences and develop specific identities across ZATV's multiple channel network. With an emphasis on making bespoke packaging for high volume videos per month, and post-release analysis to understand what tests worked and what new directions can be explored for each channel's success.

Develop and own the thumbnail process, concept and design thumbnails across Jubilee and Nectar's YT and Snap channels, track thumbnail performance and A/B test for statistical significance, coordinate with production team for shot lists, and post-release analysis with competitor comparison to understand where to grow.