Freda Efod

Conduct in-depth research on video trends and audience preferences to define and build detailed video content strategies and styles. Analyze competitor video content, editing styles, and audience engagement to identify strategic opportunities and key differentiators for clients' video projects. Collaborate with the Creative & Strategy team to shape the visual and narrative identity of clients' video projects, ensuring consistency across all video platforms and marketing channels.

Recorded and edited videos for the weekly acts. Directed, wrote and shot content shoots for the group.