shraddha sk

I am a Content & Creative Strategist with expertise in video production, content strategy, and YouTube growth. At UpGrad, I work for the company’s official YouTube channel, producing 100+ educational videos (long & short form), designing engaging thumbnails to boost click-through rates, and driving measurable revenue by converting viewers into learners. My work focuses on strategizing video content, optimizing engagement, and creating storytelling-driven campaigns that resonate with audiences. Previously, I worked with Nickelodeon at Xentrix Studios, managing a team of 30+ editors and animators to deliver high-quality animations while strengthening client relationships through reliability and creative execution. Skilled in Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, After Effects, Lightroom & Photoshop. I bring both creative vision and strategic execution to every project. I specialize in YouTube content strategy, production planning, and audience engagement, with a proven ability to scale channels through data-driven storytelling and eye-catching thumbnails.