Leland Heckel (Leckel)

Consulted with Anti-Social Friends Club on projects for Jim Gaffigan, Cam Newton (4th and 1), & San Antonio Spurs. Projects ranging from short form videos, to analytic data system creation.

Video Editor specializing in performance-driven storytelling. I edit long- and short-form content optimized by data for pacing, retention, and engagement, using analytics to guide structure, flow, and creative decisions.

Founded a consulting company, where I am a YouTube strategist focused on retention-led growth, performance analytics, and hands-on execution. I help creators turn data into repeatable content systems that drive views, watch time, and subscribers.