Abbey Howe

Lead strategy and creative direction for the Abbey Howe YouTube channel. Develop and execute content that aligns with brand goals and audience growth. Generate engaging video ideas, titles, and thumbnails. Oversee production from concept to post. Write scripts that educate and entertain. Analyze performance metrics and apply insights. Stay ahead of YouTube trends to ensure the channel remains relevant and high-performing.

Create and execute a growth strategy for the Luisa Zhou YouTube channel (currently 4 long-form scripts, 8 shorts, and 4 ideations per month). Brainstorm titles, thumbnails, and video ideas that meet objectives. Oversee production from ideation to post. Write engaging scripts, analyze performance for insights, and stay current on YouTube trends to keep content fresh and effective.