Simone Ferrando

I am a YouTube Strategist and Creative Director with a degree in Communication Design from IED. I help creators and brands establish a clear positioning while crafting authentic, distinctive storytelling that resonates with their audience. I develop content strategies and unique tones of voice, and I lead ideation, scripting, and production. I oversee the entire process to ensure that each video reflects both a strong narrative and a solid strategic foundation. I have experience working with both entertainment and business-focused YouTube channels, assisting in the transformation of ideas into engaging, high-performing content. What drives me is the challenge of merging creative intuition with analytical thinking, as well as exploring new niches where storytelling can truly make an impact. I am open to collaborations and creative partnerships.