Arran Mclachlan

I’m a YouTube scriptwriter, strategist, and head of creative, currently working with Olympic medalist Tony Jeffries. My work covers video concepts, research, scripts, titles and thumbnail ideas, across boxing education, analysis and historical storytelling. My strength is finding the compelling angle in a subject and developing it into a video with a clear promise, a strong opening and a reason to keep watching. I write around the creator’s voice, making complex ideas accessible while preserving the detail that makes them interesting. I also bring more than a decade of experience in advertising and consultative sales, including work at Mindshare with clients such as Ford and Unilever. That background helps me understand audiences and connect creative ideas with clear commercial goals.