Sarunas Kizla

July 2025– Present Created and executed organic YouTube content strategy for a physical kitchenware brand Developed product-focused video concepts, scripts, and formats Produced educational, review, and UGC-style content Optimized videos for engagement, clarity, and viewer trust Supported brand positioning through consistent visual and storytelling direction

Oct 2022 – Nov 2024 Scaled the YouTube channel from ~100 to 300,000+ subscribers organically Owned the entire content lifecycle: topic research, ideation, scripting, filming, and post-production Developed scalable long-form and Shorts content systems Optimized titles, thumbnails, descriptions, CTR, and audience retention Used performance data to identify winning formats and iterate content strategy Coordinated creators, editors, and production workflows to maintain consistency

Oct 2022 – Nov 2024 Built and executed YouTube growth strategy from the ground up Researched high-performing topics within the tech / proxy niche Created educational and brand videos end-to-end (research → filming → editing) Managed a cross-functional creative team (actors, camera operators, editors, designers) Scaled the channel organically to ~400,000 subscribers Improved channel performance through data analysis and growth projections

Founded and manage a Lithuanian kids’ YouTube channel, overseeing all creative, operational, and strategic aspects Lead content production, including animation, music, and storytelling, ensuring high engagement and educational value Grow audience and revenue through content strategy, optimization, and consistent publishing Manage a small creative team and coordinate collaborations to expand channel reach

Nov 2021 – Jan 2023 Developed YouTube and video content strategies for health & wellness products Designed and optimized high-performing thumbnails to improve CTR Optimized educational videos for retention, clarity, and SEO Aligned health content with platform best practices and audience expectations Supported product growth through content-driven strategies

Nov 2021 – Jan 2023 Developed YouTube and video content strategies for health & wellness products Designed and optimized high-performing thumbnails to improve CTR Optimized educational videos for retention, clarity, and SEO Aligned health content with platform best practices and audience expectations Supported product growth through content-driven strategies

Led a team of thumbnail designers, ensuring visually compelling content Developed creative concepts aligned with viral YouTube trends Oversaw design quality, consistency, and optimization for high audience engagement