Safwan Yusof

Spearheaded high-impact real estate content across all major platforms (YouTube, TikTok, WeChat, etc.). Collaborated on strategy, audience targeting, and scriptwriting in both English and Chinese. Executed full-cycle video production, including filming, drone operation, editing, motion graphics, and SEO optimization. Successfully managed paid ad campaigns, tracking key metrics (CTR, ROAS) to maximize digital marketing performance.

Drove digital engagement by producing high-impact online content, explainer videos, and digital ads for diverse international and local clients. Edited viral entertainment videos for Trend Central, a channel with 500 million views and a 3M subscriber base. Boosted team efficiency and quality by creating custom After Effects templates and shared visual assets.

Advanced from E-Learning video editor to a core post-production member, specializing in editing and complex motion graphics. Led the creative and technical execution of projects using Premiere Pro and After Effects. Key in expanding company services into corporate, explainer, and advertising video production. Provided supervision, mentorship, and technical guidance to junior editors and collaborated on shoot planning.