Charlie Nguyen

Secured high-quality UGC by proactively sourcing and negotiating licensing agreements, increasing the content library for production teams by 20%. Achieved a conversion rate of 15% through targeted creator outreach, successfully licensing 30 key videos that aligned with producer requirements. Content Creator Outreach: Reach out to content creators with bulk email outreach via Hubspot and personalized engagement through social media, present enticing licensing offers on behalf of TheSoul

Manage the day-to-day operations of the pages (Discover, Spotlight, Story), including video uploads, metadata optimization, thumbnail creation, and SEO utilization Drove unprecedented revenue growth, managing pages that ranked #1 in revenue growth for multiple consecutive months Successfully launched and managed 8 new niche public profiles Stay up-to-date with Snapchat and other platforms’ (YouTube, Facebook, TikTok) trends, best practices, platform updates, and industry news

Created a systematic, process-driven approach to partner outreach and relationship management Identified and source partnership opportunities through inbound lead follow- up and outbound cold calls, emails and client visits Researched partners, identify key players and generate interest Negotiated and finalize deals in accordance with company’s contract guidelines and policies Kept ongoing relationships with current partners and offer new ways to grow the partnership

Developed, implemented and reviewed operational policies and procedures. Took overall responsibility, manage the work areas in the multi-platform system operation department (YouTube, TikTok, Instagram) Managed related work in 4 departments (Sales team, Content Management Team, Production Team, Customer Support team) including: Channel operation and optimization, content publishing, system security, customer support, content consulting, weekly/ monthly report and cross-check for partners

Created content, including text posts, video and images for use on social media (Instagram, Facebook, Website) Promoted products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy Scheduled social media posts using applications such as Buffer Launched ads campaign on social media Controlled prices, qualities, tags of the products Maintained market awareness and performed competitor analysis