About
Hi! I’m Phoebe, a US-based YouTube thumbnail designer focused on performance-driven video packaging. For the past 2+ years I’ve designed thumbnails for ZoeTube (11M subscribers), helping generate 600M+ impressions, 34M+ views, and a 7.9% average CTR. My work goes beyond making thumbnails “look good.” I focus on visual packaging that works with the title to create curiosity, clarity, and a strong reason to click. I specialize in title and thumbnail pairing, visual hierarchy, and viewer psychology, designing images that instantly communicate the core hook of the video. Whether simplifying a complex idea into one visual moment or amplifying emotion and contrast, the goal is always the same: make the right viewer stop scrolling and feel compelled to watch. I approach thumbnails the same way high-performing creators do: hypothesis, design, test, iterate. I love studying what drives clicks, analyzing performance, and refining concepts quickly to improve results. If you're looking for someone who understands YouTube packaging, audience psychology, and data-informed design, I’d love to collaborate.
Skills & specialties
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Skills & services
Languages (historical self-report)
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