DRAGAN KUMEV

I lead the video production team at ATLETICA,shaping the brand’s visual identity for high-performance fitness equipment through cinematic, purposeful storytelling. My work spans full creative pipeline:developing concepts, directing and managing product and promotional shoots, editing dynamic commercials, and delivering precise color grading.I build a modern visual language that communicates precision, power, and engineering excellence-turning advanced equipment into compelling visual experience

Led the full creative and marketing video pipeline - from concept to final execution. Created commercials, branding visuals, campaigns, product videos, photography, and motion graphics for one of the biggest retail brands in the region. Responsible for visual identity, storytelling direction, and campaign consistency across channels.

Co-founded a production company specializing in film, TV, documentaries, and music videos. Directed and edited narrative projects, commercials, and branded content. Developed scripts, built visual styles, managed crews, and handled full post-production workflows.

Educator / Trainer for Adobe Premiere , Adobe Photoshop, Adobe After Effect, marketing and organization in Seavus Education and Development Centre (SEDC) who is a leading education and training center in the Republic of Macedonia and the region.

I contributed to several international and EU-supported projects focused on peace education, social inclusion, cultural promotion, and community development. My roles covered creative direction, cinematography, video production, mentoring, and event support. Key contributions included leading youth media workshops in photography and filmmaking, directing promotional audiovisual content for cross-border cultural initiatives and providing full technical and visual support for EU visibility events

General secretary, founder partner, Educator / Trainer for Adobe Premiere , Adobe Photoshop, Adobe After Effect, marketing and organization.

Led a full-service media production company, managing operations, creative direction, cinematography, editing, color grading, postproduction, and marketing campaigns. Directed and edited feature films, series, documentaries, and TV movies. Produced promotional campaigns for Dalvina Winery, Hyundai, Roche, Societe Generale Bank, and others. Worked with major TV stations including A1 TV, Sitel, Telma, CNN, ARD, ORF.Created music videos and advertising content for Macedonian artists and brands.