Nirtika Pandita

Over the last 11 years, I've worked across print, television, digital publishing, and video. What began in journalism gradually evolved into editorial strategy, where I've written, edited, managed publishing workflows, led content initiatives, and worked with cross-functional teams to deliver accurate, engaging content. I'm at my best when I'm bringing structure to content operations. Whether it's improving editorial workflows, managing writers, developing content strategies, strengthening SEO performance, or shaping long-form and video content, I enjoy solving the problems that sit behind good publishing. My work has contributed to audience growth, increased YouTube watch time, and faster editorial turnaround, while maintaining the standards that matter. I've worked across multiple themed YouTube Channels, ranging from science, motivational, and food to kids. I worked on research, scripting, production, and publishing. Currently, I am running my channel, Jugaad Khaana.