João Pedro Macedo

Founded and led a digital communications agency serving national clients. Managed full content pipelines across Instagram, TikTok and YouTube Shorts — scripting, editing and publishing. Used AI tools (ChatGPT, Midjourney, ElevenLabs, Kling) to accelerate production. Coordinated political campaigns in 2022, reaching 2.5M+ people organically and growing audiences by 40% in 8 months.

Produced strategic content for Brazil's largest telecom, reaching 40,000+ employees. Led the creation of Bibliotech, an educational content hub about tech and electronics. Used ChatGPT and Gemini daily for scripting and copywriting. Managed multiple simultaneous projects via Trello and Monday.com, consistently meeting deadlines.