Thiago Rocha

I'm a video editor focused on creating content that grabs attention and keeps the audience engaged from beginning to end. A clear start, constant progression, and a compelling final delivery. Anything that doesn't move the narrative forward is cut. I work with storytelling, visual and auditory hooks, and editing pacing to ensure retention. The first 5-10 seconds are crucial, so I use promise, curiosity, or results before the process, without long intros. I maintain frequent cuts, eliminate dead pauses, and apply regular visual changes to sustain attention. I pay special attention to sound and audio, which I consider more important than the image. I work with clear, well-leveled voices, without echo or clipping, applying simple and efficient processing: slight noise reduction, basic EQ, moderate compression, and a limiter at the end. I use sound effects sparingly for impact and rhythm, and music to complement the emotion. I use on-screen text strategically: short, large, and direct, guiding the eye and facilitating consumption without sound. I always strive for the best possible setup for both the client and the viewer, keeping everything simple, functional, and results-oriented. My goal is to edit videos in the best way possible, creating connection and strengthening the community around the content.