Genevieve Clarke

I’m a freelance branded video editor and YouTube editor working across long-form and short-form content. I help creators and brands turn raw footage into engaging, platform-native videos designed to drive retention, views, and growth. My editing focuses on pacing, storytelling, and structure, whether I’m working on long-form YouTube videos or short-form content for YouTube Shorts, TikTok, Instagram Reels, and paid social. Alongside editing, I also work as a UGC creator, content creator, and social media manager, which means I understand how edits perform beyond the timeline. I’ve worked with 50+ brands and supported both organic and paid growth through stronger hooks, clearer narrative flow, and audience-first storytelling. I previously edited long-form YouTube content for Hannah Bayles, helping grow her channel from around 80K subscribers to over 600K, with videos generating millions of views, many of which remain top-performing years later. I also managed and edited content for Paired’s TikTok, contributing to a 657% follower increase in six months and over 3M views, with content directly supporting app downloads and growth. With a background in acting and writing, storytelling sits at the heart of everything I do. I care about why content works, not just how it looks, and I bring that performance-led thinking into every edit, whether the goal is virality, sustained growth, or long-term audience connection.