caleb wafula

I’m a creative video editor and graphic designer with over 3 years of experience creating high-performing short-form content for YouTube Shorts, TikTok, and Instagram Reels. I specialize in crafting engaging edits with strong hooks, smooth pacing, captions, and visual storytelling that keeps viewers watching. I’ve produced 150+ short-form videos and UGC-style ads for brands and creators across niches like fashion, beauty, skincare, and e-commerce. My work focuses on boosting retention, engagement, and overall content quality. I use tools such as Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, Photoshop, Illustrator, and Canva. I also understand content strategy, including hook optimization, A/B testing, and researching trends using platforms like TikTok Creative Center and Meta Ads Library. I’m reliable with deadlines, easy to communicate with, and passionate about helping creators grow through impactful content.