Angela

Storytelling has always been at the center of my creative journey. I began by earning a Bachelor’s degree in Visual Communication, where I learned how images, typography, composition, and visual hierarchy shape meaning and influence perception. This foundation naturally led me to pursue a Master’s degree in Artistic Direction, where I refined my conceptual thinking and learned to design with intention, structure, and purpose. Alongside my studies, I launched a very small YouTube channel, where I personally design all of my thumbnails and visuals. While the channel is modest in size, it has been an invaluable hands-on space allowing me to observe how real viewers react, click, scroll, and make decisions within seconds. It taught me lessons no textbook ever could. In parallel, I have two years of professional experience, including one year working closely with a French UGC creator, where I contributed to visual direction, thumbnails, and video editing. This experience strengthened my understanding of audience engagement, consistency, and storytelling in real-world content production. All of this shaped my approach today: design that is not only visually appealing, but strategic, readable, and emotionally engaging always in service of the story.