Julia Santana Bezerra

I coordinate content and social media for four creator profiles across YouTube, Instagram, TikTok and LinkedIn, each with its own voice. I run pre-production for two YouTube channels: ideas, editorial calendar, outlines, scripts, captions, final review and publishing. I manage community daily and turn audience input into content ideas. I track performance and use it to decide what changes next. I also support product launches and track conversion on commissioned links during live streams.

I worked as social media and metrics analyst for an automotive group, focused on strengthening the brand of five dealerships. I created content and graphic pieces, managed community across the accounts and tracked performance and audience interaction. I took part in the launch and launch event of the Mitsubishi All New Triton 2026 and GAC's arrival in Brazil. I created and managed the company LinkedIn page and aligned communications across the different units.

I created content for the company's social media and blog, working as copywriter on scripts and copy. I prepared briefings and produced content for the study-abroad audience, people planning a big life move, and managed community across the profiles. I published blog content through WordPress applying SEO and keyword research for organic traffic, reviewed graphic materials before publication and managed the company LinkedIn page.

I run my own freelance practice, serving clients on design, social media, paid media and CRM from briefing to final delivery. I lead strategy, execution and the client relationship end to end, and handle day-to-day community management on their profiles. I built the brand's LinkedIn page from scratch. My clients span very different niches, from an English school to a kids soccer academy, printer retail and a pilates studio, which means immersing myself in each market fast.

I created content and managed community on the social media of a B2B importer selling wholesale to other businesses. I created and managed the company LinkedIn page. I handled video editing, scriptwriting and design, from visual identity to website banners. I also ran automation tools (ManyChat and WhatsApp broadcast) for automated support and lead capture, and contributed to the product catalog and new product launches.